by John Jezzini | May 12, 2021 | Cannabis Industry, John Jezzini
The act of starting a business can be complicated enough without the worry of delving into a niche field. The cannabis industry is vastly different from many others out there. All thanks to the level of hoops and regulations that an entrepreneur must deal with. Throw...
by John Jezzini | Mar 10, 2021 | Cannabis Industry
Marketing as a cannabis brand can be challenging, particularly given legal restrictions on where and how to reach consumers. For any company, it’s important to understand where boundaries exist when it comes to marketing. Direct-to-consumer (DTC) marketing is a potent...
by John Jezzini | Dec 31, 2020 | Cannabis Industry, John Jezzini
The growth of the cannabis industry has thrust many companies into a position to scale up their operations and reach more consumers across the country. With more states legalizing recreational cannabis and mainstream attitudes toward the substance swinging in favor of...
by John Jezzini | Dec 7, 2020 | Cannabis Industry
As mentioned in Understanding Cannabis Part 1, cannabis plants are varied and have many different effects, depending on the strain. As new strains are cross-bred and older strains fade out of popularity, it can be difficult to predict what effects a plant will have....
by John Jezzini | Sep 18, 2020 | Cannabis Industry
When you think of the word “cannabis”, you likely have a picture in mind of a green, 7-pronged leaf. However, the cannabis plant goes far beyond its iconic leaf. Before diving into the cannabis industry at large and learning everything there is to know on the subject,...
