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Consumer Marketing in the Cannabis Industry

Consumer Marketing in the Cannabis Industry

Marketing as a cannabis brand can be challenging, particularly given legal restrictions on where and how to reach consumers. For any company, it’s important to understand where boundaries exist when it comes to marketing. Direct-to-consumer (DTC) marketing is a potent...
Understanding Cannabis, Part 2: Terpenes

Understanding Cannabis, Part 2: Terpenes

As mentioned in Understanding Cannabis Part 1, cannabis plants are varied and have many different effects, depending on the strain. As new strains are cross-bred and older strains fade out of popularity, it can be difficult to predict what effects a plant will have....
Jobs in the Cannabis Industry

Jobs in the Cannabis Industry

As cannabis becomes legal in states around the country, and with the potential for federal legalization, the cannabis industry has boomed with job opportunities. There are tons of jobs for people of all kinds, from retail to production and everything in between. The...