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John Jezzini's Blog

Medical Applications of Cannabis

Medical Applications of Cannabis

The use of cannabis to help treat certain medical conditions has grown more popular over the past several years. Thanks to a combination of relaxed laws and increased studies, it has steadily become clear how helpful it can be. There are many types, strains, and...

Mistakes to Avoid in the Cannabis Industry

Mistakes to Avoid in the Cannabis Industry

The act of starting a business can be complicated enough without the worry of delving into a niche field. The cannabis industry is vastly different from many others out there. All thanks to the level of hoops and regulations that an entrepreneur must deal with. Throw...

Consumer Marketing in the Cannabis Industry

Consumer Marketing in the Cannabis Industry

Marketing as a cannabis brand can be challenging, particularly given legal restrictions on where and how to reach consumers. For any company, it’s important to understand where boundaries exist when it comes to marketing. Direct-to-consumer (DTC) marketing is a potent...

A Guide to Marketing in the Cannabis Industry

A Guide to Marketing in the Cannabis Industry

The growth of the cannabis industry has thrust many companies into a position to scale up their operations and reach more consumers across the country. With more states legalizing recreational cannabis and mainstream attitudes toward the substance swinging in favor of...

Understanding Cannabis, Part 2: Terpenes

Understanding Cannabis, Part 2: Terpenes

As mentioned in Understanding Cannabis Part 1, cannabis plants are varied and have many different effects, depending on the strain. As new strains are cross-bred and older strains fade out of popularity, it can be difficult to predict what effects a plant will have....

Understanding Cannabis Part 1: Cannabis Species

Understanding Cannabis Part 1: Cannabis Species

When you think of the word “cannabis”, you likely have a picture in mind of a green, 7-pronged leaf. However, the cannabis plant goes far beyond its iconic leaf. Before diving into the cannabis industry at large and learning everything there is to know on the subject,...

Jobs in the Cannabis Industry

Jobs in the Cannabis Industry

As cannabis becomes legal in states around the country, and with the potential for federal legalization, the cannabis industry has boomed with job opportunities. There are tons of jobs for people of all kinds, from retail to production and everything in between. The...

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Welcome

Welcome to John Jezzini's blog about the cannabis industry! Check back later for more updates, articles, and insights.