Advice for Launching a Small Business in California
In California, there are various requirements that businesses need to meet to operate legally. This guide will give you all the necessary details to start a company in the state. Pick a Name Before you start a company in California, it's vital that you choose a name...
Resources For Doctors to Better Understand Cannabis
Cannabis is becoming more and more mainstream as more states legalize it for medicinal and recreational use. However, many people, including doctors, don't understand all the ins and outs of cannabis. This can lead to confusion and hesitation when recommending or...
Why Compliance Culture is Vital for Your Cannabis Business
Every business and industry faces risks, but cannabis is one of the riskiest businesses to operate in the U.S. and abroad. Compliance culture is necessary to follow state and federal laws, build loyalty within the staff and build a solid reputation with the public....
Why Cannabis is Becoming More Mainstream
The cannabis industry was forever changed back in 2012 when Colorado and Washington became the first states to legalize recreational marijuana. Now, the industry would be almost unrecognizable, as new companies and products come out every day. Experts are now...
Medical Applications of Cannabis
The use of cannabis to help treat certain medical conditions has grown more popular over the past several years. Thanks to a combination of relaxed laws and increased studies, it has steadily become clear how helpful it can be. There are many types, strains, and...
Mistakes to Avoid in the Cannabis Industry
The act of starting a business can be complicated enough without the worry of delving into a niche field. The cannabis industry is vastly different from many others out there. All thanks to the level of hoops and regulations that an entrepreneur must deal with. Throw...
Consumer Marketing in the Cannabis Industry
Marketing as a cannabis brand can be challenging, particularly given legal restrictions on where and how to reach consumers. For any company, it’s important to understand where boundaries exist when it comes to marketing. Direct-to-consumer (DTC) marketing is a potent...
A Guide to Marketing in the Cannabis Industry
The growth of the cannabis industry has thrust many companies into a position to scale up their operations and reach more consumers across the country. With more states legalizing recreational cannabis and mainstream attitudes toward the substance swinging in favor of...
Understanding Cannabis, Part 2: Terpenes
As mentioned in Understanding Cannabis Part 1, cannabis plants are varied and have many different effects, depending on the strain. As new strains are cross-bred and older strains fade out of popularity, it can be difficult to predict what effects a plant will have....
Understanding Cannabis Part 1: Cannabis Species
When you think of the word “cannabis”, you likely have a picture in mind of a green, 7-pronged leaf. However, the cannabis plant goes far beyond its iconic leaf. Before diving into the cannabis industry at large and learning everything there is to know on the subject,...