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The cannabis industry was forever changed back in 2012 when Colorado and Washington became the first states to legalize recreational marijuana. Now, the industry would be almost unrecognizable, as new companies and products come out every day.

Experts are now predicting that the boom in cannabis appreciation has only just begun. The market is expected to grow, as re the customers seeking products for various reasons, thanks to an increased understanding.

A Growing Trend

The real question is, how did cannabis become so mainstream? There are a few essential benchmarks to understand to appreciate how much the cannabis industry has grown.

As of July 2021, there are eighteen states (New Mexico, Virginia, and South Dakota being the newest) that have legalized the recreational use of marijuana. That has a significant impact on the popularity of the product, understandably. 

One of the most impressive feats regarding the legalization of cannabis is that it has become a bipartisan effort – with both sides of the line supporting and advocating for new laws. This is another sign of just how mainstream cannabis has become.

The legalization of marijuana has had a significant impact on the industry’s popularity, as many potential users were hesitant to try the product. Now it feels safe, approachable, and even acceptable to many new customers.

New Products

The sheer variety of products available within the cannabis industry has gone a long way to encourage new customers to the field. These days, it is no longer required to smoke, as there are plenty of alternatives to fit different needs and comfort levels.

An interested customer can even buy cannabis already baked into food or even in liquid form. It helps to further make the idea feel more approachable, not to mention comfortable.


It should come as no surprise that the many potential benefits of cannabis have worked wonders when encouraging new people to give the industry a try. The rise of medical marijuana alongside recreational use has added a sense of legitimacy to the industry. At this point, medical marijuana is available in all but two states.

Experts believe that cannabis can help relieve chronic pain, lose weight, and even fight cancer. Given how easy it is to gain access to recreational forms (at least in 18 states), many potential clients prefer heading straight to the source with their treatment.